Ratings, Explained

Ratings are the standard for measuring the audience size and the profitability of any given dizi. The overnight ratings come each morning and the results are reported in three main categories: Total, AB, 20+ABC1.

The importance of a category is usually determined by the socio-economic background of the segmented audience counted in that category.

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FAQ: Where Can I Find The Ratings?

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TOTAL

The "Total" category consists of all people at and above the age of 5, living in segmented rating households. All of the TV audiences are accounted for in this category: AB, C1, C2, D, E...

In this category, the C1, C2 and D audiences carry the most weight as they constitute the majority of the TV audience as a whole. Audiences that fall in the C2 and D group are relatively uneducated and poor.

AB

The "AB" category consists of relatively more-educated people at and above the age of 5, living in segmented rating households. Think well-to-do employers, white-collar employees, etc.

20+ABC1

This category, the most important, consists of people who are at and above the age of 20 and comprises of the well-educated AB target audience plus a more moderate group of individuals such as retired employees, blue-collar employees, housewives, shopkeepers, etc..